![Richard Williams: Inside the mind of Serena's and Venus's father - Sports Illustrated Vault | SI.com Richard Williams: Inside the mind of Serena's and Venus's father - Sports Illustrated Vault | SI.com](https://vault.si.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTY5MDk5MDY0OTEzNDM4MTcx/richard-williams-serena-venusjpg.jpg)
Richard Williams: Inside the mind of Serena's and Venus's father - Sports Illustrated Vault | SI.com
![Front Office Sports on Twitter: "The Williams sisters' first endorsements were brokered by their father. In 1995, Richard set up Venus' 8-figure deal with Reebok, a then-record for a female athlete 🖋 Front Office Sports on Twitter: "The Williams sisters' first endorsements were brokered by their father. In 1995, Richard set up Venus' 8-figure deal with Reebok, a then-record for a female athlete 🖋](https://pbs.twimg.com/media/FEkNn2QXoAsNKx4.jpg:large)
Front Office Sports on Twitter: "The Williams sisters' first endorsements were brokered by their father. In 1995, Richard set up Venus' 8-figure deal with Reebok, a then-record for a female athlete 🖋
![Venus Williams Game-Used & Signed Custom Reebok Tennis Shoes. 2001 Acura Classic (Champion). - Memorabilia Expert Venus Williams Game-Used & Signed Custom Reebok Tennis Shoes. 2001 Acura Classic (Champion). - Memorabilia Expert](https://mem-expert.s3.us-west-2.amazonaws.com/wp-content/uploads/2018/12/31100747/IMG_7914.jpg)