![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=1200.0&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Urban Dictionary on Twitter: "@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter Urban Dictionary on Twitter: "@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter](https://pbs.twimg.com/media/Ccf3ge_UMAAALXA.jpg)
Urban Dictionary on Twitter: "@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter
YouGov on Twitter: "What is woke? According to people who say they understand the term... Removing statues – 60% Supporting BLM – 56% Supporting trans equality – 52% Being politically correct –
![Wednesday Worship – On Being Woke and What It Means to This Believer – Amazing Grace | Blog – Deb Mills Wednesday Worship – On Being Woke and What It Means to This Believer – Amazing Grace | Blog – Deb Mills](https://debmillswriter.com/wp-content/uploads/2019/07/Blog-Woke-Slideshare.jpg)